When McDonald's introduced a brand-new line of specialty drinks—including Refreshers and Energizers—the campaign rolled out with an anthem TV spot charting the brand's beverage history, a "yap session" spot featuring two best friends non-stop chatting over drinks, and dedicated product-focused liquid videos. The campaign extended across audio, social media, and various media partnerships. My role focused on adapting existing assets and writing original scripts and audio spots tailored specifically for the Hispanic market in both English and Spanish.