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Hispanics have the custom of wishing you “salud” (health) after sneezing. Sometimes they add “dinero” (money)

and “amor” (love) to the list of sneezes and wishes.


For this campaign, we used the tres cosas hay en la vida: Salud, dinero y amor song by the Argentine composer Rodolfo Sciammarella, as an inspiration to encourage customers to live and feel healthy while saving at CVS.

CVS | Core Value Campaign | 30sec

CVS | Core Value Campaign | 15sec

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