victims

 

The impact of child abuse and neglect is extremely complex,

but impossible to ignore.

 

Knowing that 1 in 3 victims of child abuse grows up to become an abuser,

Amigos for Kids is dedicated to Stop the Cycle.

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In this campaign, we’ll re-introduce the world to some of the most notorious

serial killers in a less familiar way – as the innocent children, they once were.

 

A time in their life when they were the most vulnerable but genuine love and affection were absent.

 

A time in their life when they were the victims. A childhood in which their pain and suffering was ignored,

changing the course of history for not only them, but for all who ultimately fell victim to the cycle.

“Remorse for what?

You people have done everything in the world to me. Doesn't that give me equal right?”

-Charles Manson

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“I robbed them, and I killed them as cold as ice, and I would do it again, and I know I would kill another person because I've hated humans for a long time.”

-Aileen Wuornos

“I love all that blood. I love to kill people. I love watching them die.”

-Richard Ramirez

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Amigos for kids website

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Letter from David Berkowitz

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ECD: Jason Wolske | Danny Alvarez
Copywriter: Bárbara Bandres

Art Director: Ramiro Carranza

Agency: Republica Havas