We wanted Kroger customers to feel welcomed, not only to the Kroger store, but also to TuKroger.com. During the holidays, we invited them to enjoy a climate of harmony by providing them inspiration to decorate their reuniones, recipes to please their invitados and discounts para ahorrar to the fullest, because we want them to celebrate their fiestas y nosotros a ellos.

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My participation on the campaign goes from brainstormings to scripts, and from going to the shoots to the post productions, copy editing, translations to English and then back to Spanish, etc. Sweat, tears and more.