day of the dead
OOH and in-store campaign for the Day of the Dead.
Enhancing and mixing the flavor from different country's well-known recipes to create new ones.
When visiting SazonRemix.com, users had the chance to merge and play with different ingredients to create new recipes based on the ones they already knew. For instance, a Tuna Causa Empanada (Chilean-Peruvian) or a Mofongo Palta Reina (Puerto Rican - Chilean) recipe. Also, we had Banner Ads and Social Media Posts to drive people to the microsite, and In-Store communication to call the customers attention about the products and offers Kroger had during the month.
Gifs on the post
Art Director: Gordo Ibáñez
Copywriter: Bárbara Bandres
Agency: the community
A fun and delicious way to introduce Kroger healthy brands to Hispanics.
We wanted to remind Kroger customers they can still winning "favorite child" place with us.
Celebrate V-Day finding everything you need at the best price!