day of the dead

OOH and in-store campaign for the Day of the Dead. 

Sazón Remix

Enhancing and mixing the flavor from different country's well-known recipes to create new ones.

When visiting SazonRemix.com, users had the chance to merge and play with different ingredients to create new recipes based on the ones they already knew. For instance, a Tuna Causa Empanada (Chilean-Peruvian) or a Mofongo Palta Reina (Puerto Rican - Chilean) recipe. Also, we had Banner Ads and Social Media Posts to drive people to the microsite, and In-Store communication to call the customers attention about the products and offers Kroger had during the month.

Facebook posts

Gifs on the post

Radio

Hispanic Heritage Month - Radio
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Microsite

Print ad

Brochure

Recipe cards

OOH

Art Director: Gordo Ibáñez
Copywriter: Bárbara Bandres

Agency: the community

RADIO CAMPAIGNS

SIMPLE TRUTH

A fun and delicious way to introduce Kroger healthy brands to Hispanics. 

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Simple Truth - Radio
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Simple Truth - Radio
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MOTHER'S DAY

We wanted to remind Kroger customers they can still winning "favorite child" place with us. 

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Mother's Day - Radio
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Mother's Day - Radio
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VALENTINE'S DAY

Celebrate V-Day finding everything you need at the best price!

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Valentine's Day - Radio
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Copywriter: Bárbara Bandres

Agency: the community