Sé quien tú eres

360º campaign to drive awareness, trial and conversion for TRESemmé, Caress, and Dove Deodorant at Walmart, and help strengthen the relationship between the retailer and the Hispanic shopper. The campaign includes videos, Pandora radio ads, banner ads, pint ads and In-store promotions.

We wanted to inspire Latinas to get ready for holiday get-togethers, parties, and festivities with 3 music-themed looks: Salsa, Rock, and Ballads, by leveraging a partnership with Latina Fashion & Beauty expert, Kika Rocha who will offer beauty tips highlighting Unilever PC.

Rock

Be who you are! - Pandora Radio Ad
00:00 / 00:00

English

Salsa

¡Sé quien tú eres! - Pandora Radio Ad
00:00 / 00:00

Spanish

Art Director: Veselina Angelova

Copywriter: Bárbara Bandres

Agency: Y&R / The Bravo Group

Pass on the flavor

Digital campaign for Hispanic Heritage Month that inspired Hispanic millennial moms in the U.S to keep their cooking traditions.

Every time you cook something, you cook up traditions and serve culture…you serve love! Because Hispanic cuisine is made of love. Love dressed as time and dedication… And those recipes that you learned from your “abuelita” and your mom, are treasures that you should always keep, value and pass on.

Art Director: Cesar Rico

Copywriter: Bárbara Bandres

Agency: Y&R / The Bravo Group